So many internet marketing agencies are climbing on the band-wagon of producing scary stories about potential imminent ranking penalisation for over-optimisation. I’ve let the articles wash over me for a while, trying to figure out what’s real and what is agencies just trying to get pub

An internal WSI internal discussion about recent changes in Google’s search ranking algorithm, and in particular their impact on the value of external links including directory entries, prompted me to write this post to put the situation in context and hopefully dampen down the scaremongering

Take care what your highly ranked for!! I just carried out a normal search and clicked the top entry in the search results. It wasn’t what I wanted so I hit the back arrow. The top entry in the results now had an additional line “Block all www.bitfolio.co.uk results”. When I m

the-history-of-marketing-HUBSPOT-resized-600.jpg (600×10893).

As more people turn to the web as a convenient way to consume media – it becomes more important for businesses to not only have their online presence easily found, but to also adopt a focused strategy around converting website traffic into new business. This can be achieved by defining your websi

  The trip from Marlow to WSI’s annual internet marketing conference in Paris was largely event free. The Eurostar standard premium stage proved to include a good if small meal and arrived at Gare du Nord on time.The speakers at the conference were excellent, especially Avinash Kaushik,

Due to the popularity of location based advertising, QR coding has soared. While QR codes can be a great tool, it is also important to remember that not all site visitors may have the proper devices so add URLs. No matter if it is a link to Foursquare, Yelp, or Facebook, QR codes can save users some

Pinterest is maintaining and engaging users as much as 2-3x as efficiently as Twitter was at a comparable time in its past. Pins link to an tremendously large universe of sites. Etsy is the most popular source of pin content, but it only represents about 3 % of pins. The quality of the average new u

Thanks to the internet, it has never been simpler for consumers to share their thoughts and viewpoints about products and services. That has spurred the creation of an entire online reviews ecosystem. Popular reviews sites like Yelp, which is planning to go public, can actually make or break a compa

Via Scoop.it – Social Media Moves With Facebook Timeline due to land for brands by the end of February, we’re still left largely in the dark about what these will actually look like or… Via www.simplyzesty.com Tread carefully would seem to be the best advice.  Comments on your ex