Thanks to the internet, it has never been simpler for consumers to share their thoughts and viewpoints about products and services. That has spurred the creation of an entire online reviews ecosystem. Popular reviews sites like Yelp, which is planning to go public, can actually make or break a compa

Across search and display, the tools the industry is already familiar with are getting mobilized. Today’s multi-channel market place offers massive opportunities and provides integrated cross-channel strategies that add real value to consumers. mobile needs to be central to this strategy, clos

People now rarely use directories – printed or web based.  What they do is web search:  Therefore even for small local businesses, having an affordable effective internet marketing strategy and plan is essential. Over the past 2 years, search results have increasingly included photos, videos

YouTube is becoming increasingly popular among the general public and internet marketing consultants alike, increasing competition for promotional opportunities. The latest figures released by the social media broadcasting website reveal that 48-hours worth of video content is uploaded every minute,

The rise of mobile internet is having the most impact on managed search engine marketing, a new report from SEMPO and Econsultancy has found. According to the State of Search Marketing Report 2011, more than three-quarters of companies (79 per cent) deem mobile as highly significant or significant.

Managed emarketing is likely to grow in importance as the internet looks set to overtake newspapers as the second-largest advertising medium within two years. According to a report from ZenithOptimedia, the market for managed search engine marketing and other web advertising will expand as consumers

Search marketing continues to be one of the one of the most influential developments in businesses over the last few years, yet this is utterly central to a company’s success in the modern day, according to a leading expert in marketing initatives. TRON Media explained that “not having a

eMarketer is big on its prediction for 2011 this week: the company has claimed that online shopping dollars will surpass $188 billion (£116.6 billion) by the end of the year. It explained that excluding travel, event tickets and digital downloads – all major cornerstones of the online spendin