An internal WSI internal discussion about recent changes in Google’s search ranking algorithm, and in particular their impact on the value of external links including directory entries, prompted me to write this post to put the situation in context and hopefully dampen down the scaremongering

Monday 6th February happened to be the first official Google Page rank update process for this year and Google updates the page rank of each web page each 3 or 4 months. There was a large amount of bloggers and webmasters who have looked up to that week for their site page rank status– the maj

I want to talk to you about “Author Rank” It’s a major way in which SEO has dramatically changed in the last year. Google has explicitly said that who you are now matters in search ranking. Google is actively monitoring which social media entries are shared, tweeted and liked ̵

Google has declared a change to its search algorithm that they say will certainly impact 35 % of Web searches. Google says that the recent algorithm knows that various types of searches have varying freshness requirements, and weighs them accordingly. For instance, a search for a preferred recipe po

This post is an important one for all website owners and some of my fellow website design companies are not going to like me publishing it. The issue is links from your website to theirs – how many and how they’ve been coded. I have written this post because I’ve seen too many web

Plans have been revealed by the Telegraph which show that Google is to begin indexing comments on sites like Facebook and show them in search engines results. Comments made publically on sites such as Facebook or Disqus will now be available in results pages. Whereas previously search engines were u

Search engine optimisation firm SEO Consult have announced they are to review the role of their social media marketing services. The move comes after the recent advent and development of Google+, the social network has contributed to the rising demand for social media marketing as a search marketing

Google recently introduced a large change in its search ranking algorithm – called Farmer or Panda.  Ever since, I have been trying to determine the core driver for this change by monitoring what the world ranking experts are saying. When Caffeine was introduced (over a year ago) everyone wa

Managed emarketing campaigns that hope to utilise the expertise of search engine optimisation (SEO) providers will fail unless the website it is based on is well-designed too, a case study has concluded. Rebecca Gill, writing for Sys-Con, explained that people ask her frequently to “make their