YouTube is becoming increasingly popular among the general public and internet marketing consultants alike, increasing competition for promotional opportunities. The latest figures released by the social media broadcasting website reveal that 48-hours worth of video content is uploaded every minute,

Google says that “Some report results are estimated from a statistical sample of site visits.  Sampling occurs when you add a secondary dimension to a report and the resulting data for that segment contains more than 500,000 visits. Sampling data allows Google Analytics to generate reports quickl

The rise of mobile internet is having the most impact on managed search engine marketing, a new report from SEMPO and Econsultancy has found. According to the State of Search Marketing Report 2011, more than three-quarters of companies (79 per cent) deem mobile as highly significant or significant.

Managed emarketing is likely to grow in importance as the internet looks set to overtake newspapers as the second-largest advertising medium within two years. According to a report from ZenithOptimedia, the market for managed search engine marketing and other web advertising will expand as consumers

Next generation VoIP for business systems will let colleagues and clients collaborate more easily in real time, PlanetMagpie has said. The California-based technical services provider believes that the new breed of VoIP systems will have “everything you need for collaboration inside and outsi

Google has launched its +1 button social recommendation function with much fanfare, hoping it will prove a viable rival to Facebook’s popular ‘like’ feature. The search engine giant has described its new tool as “digital shorthand for ‘this is pretty cool’”.

Search marketing continues to be one of the one of the most influential developments in businesses over the last few years, yet this is utterly central to a company’s success in the modern day, according to a leading expert in marketing initatives. TRON Media explained that “not having a

eMarketer is big on its prediction for 2011 this week: the company has claimed that online shopping dollars will surpass $188 billion (£116.6 billion) by the end of the year. It explained that excluding travel, event tickets and digital downloads – all major cornerstones of the online spendin

Email still remains the best choice for managed emarketing communications among all age groups, according to a recently-released study from a leading group in marketing metrics. Data from comScore’s 2010 US Digital Year in Review report found there to be a large decline in time spent on web-ba

Managed emarketing campaigns that hope to utilise the expertise of search engine optimisation (SEO) providers will fail unless the website it is based on is well-designed too, a case study has concluded. Rebecca Gill, writing for Sys-Con, explained that people ask her frequently to “make their