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Lyris is WSI’s emarketplace partner for clients who take their email marketing seriously. WSI Thames will be putting together a quarter day talk for autumn delivery – summarising what was presented in terms of the merging of email marketing, mobile marketing and social networking. Some snippets follow.
FORRESTER & LYRIS KEY THOUGHTS
- Email inbox tools are changing, examples: filtering, filing, task management, prioritising, collaboration
- Forrester see a move of sales focus #LyrisFutureVision from order funnel to lifetime relationship
- Useful Forrester thought: We have moved from the information age to the customer age
- Email systems will transform to integrate data – Email messages are far more data rich than tweets
- Data gathering and market campaigns now need to be multichannel – email, web social and mobile
- Data is only useful if it leads to insight – information > knowledge > Wisdom > insight
EMAIL MARKETING SPECIFICS
Emails reading from mobiles in UK dominated by IPAD & Iphone
Litmus have measured the percentage of email opens by device – in March 2012 the biggest source became mobile
SOCIAL TIPS
- Provide for purchases to be social shared
- Make it easy for people to like and share email content
- Be consistent across website, social and email – messages, offers, competitions
- Use social engagement to grow your list
USEFUL EXTRA FROM THE DAY
Something went wrong with my Twitter phone app duging the day. Seeking to download a fresh copy, I came across Twidroyd and tried that. I recommend that you give it a try – download for free from www.twidroyd.com
FINAL THOUGHT
Many thanks to Wolf Maasberg for today: Looking forward to WSI and Lyris ramping up together in the Uk
