website link

 

Lyris is WSI’s emarketplace partner for clients who take their email marketing seriously.  WSI Thames will be putting together a quarter day talk for autumn delivery – summarising what was presented in terms of the merging of email marketing, mobile marketing and social networking.  Some snippets follow.

FORRESTER & LYRIS KEY THOUGHTS

  • Email inbox tools are changing, examples: filtering, filing, task management, prioritising, collaboration
  • Forrester see a move of sales focus #LyrisFutureVision from order funnel to lifetime relationship
  • Useful Forrester thought: We have moved from the information age to the customer age
  • Email systems will transform to integrate data – Email messages are far more data rich than tweets
  • Data gathering and market campaigns now need to be multichannel – email, web social and mobile
  • Data is only useful if it leads to insight – information > knowledge > Wisdom > insight

EMAIL MARKETING SPECIFICS

Emails reading from mobiles in UK dominated by IPAD & Iphone

Litmus have measured the percentage of email opens by device – in March 2012 the biggest source became mobile

SOCIAL TIPS

  • Provide for purchases to be social shared
  • Make it easy for people to like and share email content
  • Be consistent across website, social and email – messages, offers, competitions
  • Use social engagement to grow your list

USEFUL EXTRA FROM THE DAY

Something went wrong with my Twitter phone app duging the day. Seeking to download a fresh copy, I came across Twidroyd and tried that. I recommend that you give it a try – download for free from www.twidroyd.com

FINAL THOUGHT

 

Many thanks to Wolf Maasberg for today:  Looking forward to WSI and Lyris ramping up together in the Uk

 

 

 

 

 

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